8. Wants and Needs: The Current Challenges Faced by New Coaches

In this special episode, Coach Ajit talks about the current struggles of modern, new coaches. To be a coach is to know that you alone can make an impact, a positive impact in someone’s life. If you are a coach you know that this drive and purpose inside of you is almost a calling and attending this calling feels amazing. However, sometimes you find obstacles along the way – as in any other profession and must deal with them not really knowing how. Ajit sheds light on these obstacles, presenting solutions for each one of them.

“The reasons for why coaching as a career is not working for some of the people is widely different than what people would mostly think.” – Ajit Nawalkha

Ajit also shares some key concepts such as the growth mindset and the fixed mindset that individuals seem to have, why investing in education and knowledge is fundamental to keep your business growing, and the hierarchy of needs and wants.

“We as a society have been evolving to become more and more moving from the psychological need of ‘needs’ to the psychological need of ‘wants’.” – Ajit Nawalkha

About Ajit Nawalkha

Ajit Nawalkha is a Master Business Coach, Entrepreneur, and Best-Selling Author, Co-Founder of Evercoach by Mindvalley. The Evercoach Podcast releases a new episode every week with the presence of coaches and trainers, always with the intention to bring value to their audience.

Key Timestamps

[0:57] – Are there too many new coaches out there?

[2:20] – Dealing with Wants vs Needs

[4:40] – The Purpose of a Coach

[5:58] – Growth and Fixed Mindset

[9:37] – What Goes Wrong in Business Nowadays

[15:35] – Lack of Investment in Education

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