16. Grow Your Coaching Business with YouTube with Sunny Lenarduzzi

In this episode, Ajit Nawalkha interviews Sunny Lenarduzzi and they talk about everything you need to know to grow organically on YouTube. In order to develop your coaching business, you need to be aware of all the tools you have to get clients, and YouTube is definitely one of them. Sunny will explain how she was able to create her YouTube channel from scratch to 500k+ subscribers and how you could do the same.

“YouTube just opened my eyes, I had no idea the power of it. […] It’s the only social platform that works for you when you’re sleeping. So when you know how to use it, your content is being discovered by new people every single day.” – Sunny Lenarduzzi

In addition, Sunny explains some really important tips about strategy. You will learn about how to find exactly your “zone of genius” and what problems you should solve, how to build your authority and become a reference, and how to propel your videos – once they’re published – to reach more people and get more views. Using other social media is one of the easiest ways to market your content and should be a crucial step in your distribution.

“Realistically, you want to make sure that the content you’re making is strategic and intentional, reaching the right people, it doesn’t need to reach the masses. I’m not really a believer in viral content; I’m a believer in valued driven content.” – Sunny Lenarduzzi

About Sunny Lenarduzzi

Sunny is an entrepreneur who helps other creators to grow their audience, reach, and clients through YouTube. With decades of experience with social media, broadcasting, and online brand development, Sunny grew her channel from zero subscribers to 500k+ applying the most effective strategies and working alongside YouTube’s algorithm.

Key Timestamps

[3:21] – Sunny explains how she started her YouTube channel.

[12:06] – Growing your business with YouTube.

[17:02] – The right mindset to believe in your content.

[21:12] – Sunny’s best advice for someone thinking about starting on YouTube.

[25:34] – The first steps you should take (Zero to Hero Journey)

[27:33] – What to do when you don’t see any traction at first.

[35:37] – How to adjust the timeline and distribution of your videos/productions.

Subscribe to this podcast to automatically get new episodes in your favorite podcast app.

Connect with us!

Website: Sunny Lenarduzzi

YouTube Channel: Sunny Lenarduzzi