111. When You Don’t Need A Niche [Coaching Session]

If you feel like a chameleon in your business and can’t nail down a single niche, you will love this episode of Master Coaching With Ajit.

In this coaching session with Diana Petzold, Coach Ajit explores the idea of having a single niche in your coaching business and why some coaches might not need to narrow down too soon. There is another option, which is exploring multiple different clients and niches and being on the journey of what gives you the most energy and enjoyment.

Key Insights:

• Conquering the little voice in your head that says “this won’t work for you”.
• Why knowing your definition of success is so important for every business owner.
• The difference between society norms and personal truth.
• Why a niche is only required when you want to skyrocket your income quickly.
• Finding your way to one (or more) niches through creativity and exploration.
• Building a business from a relaxed state instead of a space of negative self talk.
• Why some negative thinking patterns take a long time to overcome.

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