11. Turn Your Life Experiences Into Engaging Content with Jason Goldberg

Join Ajit Nawalkha and Jason Goldberg as they talk about all things involving content creation for coaching businesses. Jason shares his special strategies on how to come up with actual engaging content, how to balance personality and wisdom when creating, and how to convert the information you consume into your own ideas.

“Content is not only a short game thing, it’s a long game thing. The content you create today is not just for today, it’s for the person that stumbles upon you three months from now.” – Jason Goldberg

As a professional coach, you may be struggling with getting inspired and having ideas to transform them into content. In this business, with busy schedules, showing up on a regular basis can be hard, but consistency is the key. Jason tells us that there’s nowhere more convenient to get inspired than our own daily lives. Consuming content from other people is also a great source of ideas. This episode might be the “a-ha” moment you have been waiting for the whole week!

“Content creation doesn’t have to be crazy. You look at what’s going on in your world, you ask yourself where there may be a parallel between what it is you’re teaching and what it is you believe in that story and then you just share that with people, and it does resonate.” – Jason Goldberg

About Jason Goldberg

Jason Goldberg is a Business Mentor, Coach, and Educator. With a strong presence on social media, Jason also shares transformational storytelling on different conventions and events. He is a best-selling author and, in addition, is launching his own podcast called ‘The Jason Goldberg is Ruining Podcasting’ Podcast.

Key Timestamps

[3:40] – Ajit invites you to a special giveaway!

[6:24] – Jason’s tips to just take action.

[9:41] – How to create content without a solid audience.

[17:18] – How content creation correlates with business.

[23:50] – Self-discover and content creation (Ego vs. Service)

[26:12] – How Jason created an entire course stimulated by Facebook Live Streams.

[32:39] – Actual steps to be creative.

[36:24] – Using your daily life to have ideas.

[47:25] – Content into results (Passive Way vs. Active Way).

[54:17] – Final Strategy: Consume content to create content.

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